Apple has removed the award-winning healthy eating app The Whole Pantry from the App Store and its featured Apple Watch apps page amid allegations that its creator Belle Gibson committed fraud, according to The Sydney Morning Herald. The report states that Gibson is accused of making false claims about her cancer diagnosis and failing to donate thousands of dollars collected during fundraisers to charities.
Apple has removed The Whole Pantry from its Apple Watch featured apps page
Apple had been promoting The Whole Pantry as a featured Apple Watch app on its website over the past week, although it has updated the page today to remove the listing. The app also appears to have been pulled from the App Store worldwide, based on spot checks of the United States, Australia, Canada and United Kingdom storefronts. The company has yet to comment on the matter.
The Whole Pantry was featured on the Apple Watch apps page earlier this week
Gibson is a 26-year-old from Melbourne that rose to fame for healing herself from terminal brain cancer without conventional treatment, although the report claims that she later admitted to possibly being misdiagnosed. She has since been the subject of intense scrutiny from her supporters and those that donated to her cause, and has disabled the Facebook page for The Whole Pantry and her personal Instagram account.
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Thursday July 24, 2025 9:11 am PDT by Tim Hardwick
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It appears Apple is acting on the basis of their private property walled garden to simply delete an app that brings shame on Apple.
This is interesting and a bit disturbing because it appears the journey this woman went through was not so much fraud as a changing set of circumstances caused by an initial mis-diagnosis, a series of treatments including holistic, and getting a later diagnosis of being clear. This is merely a case of mixed causation.
As for the donations, it appears that when she files her tax return this year and lists her donations, and her amended return from last year, she could correct that aspect of the case with the stroke of a pen. Literally. Boom. Case not fraudulent. Then she could be reinstated on the Apple Ap store.
While it does not surprise me Apple didn't wait for due process to respond, it also shows one of the weaknesses of a walled garden. The law and justice does not matter. PR does.
Rocketman
Post like this are saddening. Defending a lying deceptive woman and making Apple the bad guy. MR is no longer the Apple Enthusiast board it once was.
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